Title: Creative Director at Imille
Luca Pedrani lives in Milano and he is 32 years old. He is Creative Director at Imille, an independent creative agency with a focus on innovation and technology. He started working on print, TV and radio, his first loves, then he switched to digital. He was a copywriter in Independent Ideas, Grey, Le Balene and AKQA. In his career he worked for national and international clients: Ferrari, Enel, cameo, Carlsberg, Barilla, P&G, Ferrero, Fiat, Unicredit, Campari, Siemens, Save the Children, Lavazza, Bic and others. Some of his works have been awarded by ADCI, ADCE, Mediakey, NC Awards and in 2012 he won the Italian selection of Young Lions in Print. In 2016 he founded 12SECONDI, a collective of creative professionals who offers pro bono advices to non-profit organizations. In the last few years he has participated in many juries: AKQA Future Lions, ADCI Awards (he was also President of Student Category in 2017) and many Italian selections for the Young Lions. He is in the Board of Directors of the Italian Art Directors Club and he teaches copywriting and creativity at Politecnico and NABA.
Latest achievements:
- Judge of Lovie Awards 2018
- President of GIOVANI LEONI AWARDS 2018
- Jury President of ADCI AWARDS 2017, Students
- President of GIOVANI LEONI AWARDS 2017
- Judge of ADCI AWARDS 2016, Students
- Judge of GIOVANI LEONI 2016, Print
- Judge of FUTURE LIONS 2016, First Round
- Winner of GIOVANI LEONI 2012, Print
- Shortlist ADCE, Integrated Campaign
- Shortlist ADCE, Illustration and Photography
- Bronze ADCI, Integrated & Mixed Media Campaign
- Bronze ADCI, Digital Shortlist ADCI, Photography
- Silver NC AWARD, Best Holistic Campaign - Shortlist SPOT SCHOOL AWARD 2009, Print - Publication CANNES YOUNG LIONS 2012, Print
- Publication BEST ADS, Print